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      <image:title>News - Have You Experienced The Wave?</image:title>
      <image:caption>Our main members-only messaging method is The Wave e-news-in-a-letter – packed with the latest news, info, resources, plans, and accomplishments of our growing water safety community. If you’re a member, you receive it. If you missed an issue, here they are. 2022 Award &amp; Contest Winners, Safely Enjoy the Great Lakes Week, Be Heard, more Poster/Video Contest, Symposium, Survey, Help Wanted 2021 Winners, Websites, WASABIs &amp; Virtual Donor Walls + Contests &amp; Surveys Sami the Seagull, Hazel, Hank, and TED? How safe is YOUR favorite beach? ¡Hola! Does Your Beach Have What It Takes? 2020 Safer Lakes Week Set, Campaign Kickoff, Loaner Lifejackets? YouTube Jams, LED Flags, Podcasts, Placemats Virtual Water Safety Jams Rocking, Beach Hazards Week, New Brochures Virtual Water Safety Jam Session Topics? Poster Contest Winner, New Website, Sponsorships (Un)Conference Rundown, Poster Contest, Superheroes Wanted, New Website 2019 We Have Year-End (Un)Conference Specials, Sponsorships &amp; Successes for You Help Shape the 2020 Water Safety (Un)Conference, New Lifeguard Equipment Recs, DesignJam Safely Enjoy the Great Lakes Week starts today; Water Safety Design Jam anyone? More WASABIs on deck What to say about drowning, 2020 UnConference, WASABIs New Mission, Free Signs, and WASABI??? Poster Contest Pizza Party, FREE Beach Warning Signs, Automated Flag System Pilot 2018 Join Us for 2019 Virtual Water Safety Planning Record-Setting Summer for Great Lakes Drownings 2017 #GLWaterSafetyConf Early Bird Rate Ends Soon + 9 More Reasons to Register Today Registration Now Open for 2017 Water Safety Conference 2017 Water Safety Conference Set 2016 Drowning Stats, Innovation &amp; Ideation, How to Help How to talk about water safety We're ready for a safer summer - are you? One Week Before GL Water Safety Conferences - Are you registered? Last Chance for Water Safety Conference Early Bird Rate Register Now @ Early Bird Rate: 2016 Water Safety Conferences Save the conference dates, join the new committees</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-04-04</lastmod>
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    <lastmod>2021-08-30</lastmod>
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      <image:title>News - Safely Enjoy the Great Lakes Week Runs August 30-Labor Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greatlakeswatersafety.org/news/awards-given-to-three-outstanding-water-safety-champions</loc>
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    <lastmod>2021-08-30</lastmod>
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      <image:title>News - Awards Given to Three Outstanding Water Safety Champions - Make it stand out</image:title>
      <image:caption>Marlene Tare, Mark Breederland, and Chin Wu (top) were presented awards by Caty Simcek and Jamie Racklyeft (bottom).</image:caption>
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    <lastmod>2021-08-25</lastmod>
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      <image:title>News - GLWSC Leader Posts First-Ever TED Talk on Water Safety - Make it stand out</image:title>
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    <lastmod>2021-07-02</lastmod>
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      <image:title>News - Chicago Park District Ignores Pleas for Safety - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-07-02</lastmod>
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      <image:title>News - Contest Winner Provides Adorable Beach Checklist</image:title>
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      <image:title>News - Great Lakes Group Offers Tips for Safely Enjoying Labor Day Weekend at the Lake</image:title>
      <image:caption>‘Safely Enjoy the Great Lakes Week’ Seeks to Avoid Additional Drowning Tragedies</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Help Us Increase Safety</image:title>
      <image:caption>We believe in taking massive action against drowning. Your support today helps expand our lifesaving work so that everyone can safely enjoy the Great Lakes area.</image:caption>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1620517441514-CDJFZO6Z2DK5ZB3DEJBU/unsplash-image-hgV8EZ3Z8rY.jpg</image:loc>
      <image:title>About - Our Mission</image:title>
      <image:caption>Our day-to-day Mission is to help people safely enjoy the Great Lakes, with a long-term, aspirational Vision to end drowning in the area.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1617556095429-GZQI8IJ8SV56DKGDX9IV/holger-link-GjfhbyQ9lhs-unsplash.jpg</image:loc>
      <image:title>About - Who We Are</image:title>
      <image:caption>The Great Lakes Water Safety Consortium is a growing nonprofit community of BEST practice, connecting and serving safety experts &amp; water enthusiasts, educating the public on safer ways to enjoy the water, and encouraging leaders to take bold action to make their shoreline safer for residents and visitors. Our 1,000+ members include lifeguards &amp; other first responders, community leaders, park rangers, research scientists, meteorologists, parents, teachers, journalists, survivors, victims’ loved ones, and other drowning prevention advocates, from all eight Great Lakes states and Ontario. No one here is in it for fame or fortune. It may be a part of our job or a calling to serve, but we are volunteers doing good by going above &amp; beyond to help keep people safe around the water. We work together, freely sharing what we know, supporting research and innovation, offering expert consultation and valuable resources, and accelerating progress toward our mission &amp; vision. Feel like you belong here? Please join and support us.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624338498288-DCY7XOZT5ILQZGFLW0OV/unsplash-image-XYnRUulQnF8.jpg</image:loc>
      <image:title>About - Why We’re Here Drowning is the #1 cause of injury death in children 1-4, and #2 in all kids under 15. On average, there are 10 drownings every day in the U.S. – and they are all preventable. Families and friends live day-to-day with the never-ending grief of losing a loved one to the big lakes, and we want that to end.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625104563218-H8I8WEXVDYHC0S88GCUZ/satelliteGL.jpg</image:loc>
      <image:title>About - How We Help</image:title>
      <image:caption>Everything communicates. Even not communicating. Our water safety experts &amp; advocates want everyone to know what we know, so we freely and continually communicate our consistent water safety messages in every way we can, and educate others about the dangers of the water and how to avoid them. We also have recommendations for shoreline community leaders, and beach &amp; park workers on simple steps to help keep your residents &amp; visitors safe around the water.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/2582250d-b35f-43c8-820f-fba108f34e69/partnerblock24.png</image:loc>
      <image:title>About - Member Organizations</image:title>
      <image:caption>Our fast-growing water safety community has more than 1,000 members representing dozens of organizations, working together and freely sharing what works, to accelerate the pace of our collective progress. Here are just a few of our member organizations and partners. Let us know if you would like to see your logo here.</image:caption>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/resources-everyone</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/13eedf2a-7e1e-43d3-9a57-57986cc1df23/Great+Lakes+Safety+Wheel+2026.png</image:loc>
      <image:title>Resources for Everyone</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625272434253-N0J0GZTORV7G7GVZTG3X/Rip-Current-illustration-lr-1024x791.jpg</image:loc>
      <image:title>Resources for Everyone - Rip Currents</image:title>
      <image:caption>You may have heard of rip tides or undertows. However, since there are no tides in the Great Lakes and currents don’t pull a person down under the water, they are inaccurate terms. Rip currents form when waves break over a sandbar near the shoreline and the water and its momentum get trapped between sandbar and shore. When the water and the momentum build up, the water has to go somewhere. One of the ways the pressure is relieved is when water returns to the lake in the form of a rip current, a narrow but powerful stream of water and sand moving (ripping) swiftly away from shore. Rip currents will not pull a swimmer under the water. Instead, it will carry them out to the open water, away from shore. To escape the grip of a rip, do not fight the current – even an Olympic swimmer cannot – swim to the side; Flip, Float &amp; Follow the safest path back to shore. Read compelling stories from rip current survivors, victims’ family and friends, first responders, and others who want to help prevent drownings here.</image:caption>
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      <image:title>Resources for Everyone - Structural Currents</image:title>
      <image:caption>While it can be difficult to predict when and where most currents will occur, the opposite is true for structural currents. The currents found alongside or as a result of structures like piers and breakwalls — called structural currents — are usually always present. Structural currents are dangerous on their own, but when paired with others like longshore or rip currents, and when colliding with incoming waves, the combination can create a washing machine effect, moving the swimmer from one dangerous current area to another with no clear path to safety. Steer Clear of the Pier – Avoid jumping off or swimming near piers. The currents found along these structures are often dangerously strong.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625272492177-77B3L5RHNREB5JB16ZFS/Outlet-Current-illustration-lr-1024x791.jpg</image:loc>
      <image:title>Resources for Everyone - Outlet Currents</image:title>
      <image:caption>Outlet currents can be found where rivers and streams empty into the Great Lakes. The flow of water from the river or stream can move quickly. As it enters the open water of a lake, it may take awhile for that current to dissipate. Pair that with currents that are present in the lake and the situation can become dangerous. Note that in some channels and river outlets the current can change direction, making them even more dangerous. While they are tempting to swim in because they are often warmer than the lake water, avoid swimming in or near outlets.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625272523094-WF75SE5SYGZDD512VMZS/Longshore-Current-2.jpg</image:loc>
      <image:title>Resources for Everyone - Longshore Currents</image:title>
      <image:caption>As the name suggestions, longshore currents move parallel to or the “long” way along the shoreline. These currents will exert a force to move along shore, making it difficult to remain in front of a spot on the beach. They often happen between the first and second sandbars near the shore. Longshore currents become more dangerous when they combine with rip currents or structural currents since they can move a swimmer swiftly down a beach and into the path of another current or into a structure (pier or breakwall), making it more difficult to swim to shore. Be aware of longshore currents that may carry you toward structures. Stay at least 100 feet away from any structure.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625272542703-LQVR12ELULP9MAH2LUU0/Channel-Current-illustration-lr-1024x791.jpg</image:loc>
      <image:title>Resources for Everyone - Channel Currents</image:title>
      <image:caption>A channel current is like a river running parallel to shore. With a channel current, typically there is an island or structure such as a large group of rocks not far from shore. A channel current forms when the flow of water speeds up as it goes between the island and shore, like a bottleneck. This is made worse by the presence of a submerged or partially submerged sandbar connecting the beach to the island, which allows pressure to build behind the water and waves until it breaks through. When the wind speed increases, the waves also increase in intensity, and this causes the current to become stronger and faster. The best escape route is to swim to the shore, not the sandbar.</image:caption>
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      <image:title>Resources for Everyone</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624331020141-9ZV0GGJAJHAG8JH70FDG/PXL_20210606_175535590+%281%29.jpg</image:loc>
      <image:title>Resources for Everyone</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624337812234-OZ0NLP5YB7ECW6HUWY7M/PXL_20210611_175721649.jpg</image:loc>
      <image:title>Resources for Everyone</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625108884182-1L1WD2E6V57NIQ24C5UI/3Jams.png</image:loc>
      <image:title>Resources for Everyone - Haven’t been able to join us at a conference? Watch our Virtual Water Safety Jam Sessions instead.</image:title>
      <image:caption>We were holding one or two Great Lakes Water Safety Conferences in various states over the past several years, and had our biggest ever planned for Traverse City in 2020, when the pandemic hit. We quickly pivoted to a series of Virtual Water Safety “Jam Sessions” with a variety of experts on a variety of drowning prevention topics, and they were a big hit. Watch them on our YouTube Channel here: Jam 1: Opening Great Lakes Beaches in the Wake of COVID-19 – Laura Rowen, Adam Bueling, Mark Breederland, Dan Metcalfe Jam 2: Nudging People Toward Being Safer Around Water – Susan Och, Jamie Racklyeft Jam 3: The Impact of High Water Levels &amp; Beach Erosion on Public Safety – Matt Warner, Mark Breederland, Jason Wintermute, Dan Metcalfe Jam 4: Translating Wave &amp; Current Science Into Better Forecasts &amp; Warnings – Dr. Guy Meadows, Bob Dukesherer Jam 5: Lessons Learned From Consecutive Drownings &amp; Great Lakes Hotspots – Liz Reimink, Halle Quezada Jam 6: What Every Kid (and Their Parents) Should Know About Water Safety – Harve Norris, Becky Epstein, Captain Drew Ferguson Bonus Jam 1: Justifying and Starting Up a Lifeguard Program in Your Community – Scott Ruddle, Cheryl Podtburg, Tim Jaskiewicz Bonus Jam 2: Boating &amp; Watercraft Safety – Commander Matthew Walter &amp; First Class Cadet Grace Tarbrake (USCG), Captain Drew Ferguson, Dan Metcalfe</image:caption>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/resources-parents-and-educators</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624216526845-0LVJ286TCQKM523PW87P/fishposterwsig.jpg</image:loc>
      <image:title>Resources for Parents &amp; Educators - AVOID DROWNING Tip 1: You’re Not a Fish, So Wear Your Lifejacket</image:title>
      <image:caption>This poster was designed by middle schooler Lauryn Dewhurst to keep her friends and other kids safe around the water. Navy Seals are the best trained swimmers in the world and they wear lifejackets, and so should you. Set a safe example by wearing yours. You don’t wait to buckle your kids up until you’re about to crash, or put on their bike helmet when they’re about to fall, so don’t wait to put on their lifejacket until they’re struggling in the water. Accidents happen quickly near shore and in open water. Three fourths of boating fatalities are from drowning, and 85% of victims were not wearing lifejackets. Lifejackets are cool. Drowning? Not so much. Buy a Coast Guard-approved, colorful lifejacket. Avoid blue or black, so they are more visible in the water. “Water wings” on arms only are dangerous. Reflectors are good, and buy a waterproof whistle to go with it. Don’t just bring it – wear it. Buy one. Borrow one. Bring one. Wear one.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624226108310-OUTDYYDVU4F5BJSDO3CS/KnowB4UGo+-+Mia.jpg</image:loc>
      <image:title>Resources for Parents &amp; Educators - AVOID DROWNING Tip 2: Know Before You Go</image:title>
      <image:caption>This award-winning poster design from Mia Ingratta lists several important items for the beach. Also on your list should be checking the weather forecast. The National Weather Service (NWS) issues warnings based on current and forecasted conditions. Storms develop quickly in the Great Lakes area. Rip currents, rogue “sneaker” waves, seiches, and meteotsunamis can surprise you, even on sunny days. Take a few minutes when you arrive to notice the wind and waves. Scan the beach for safety features like lifeguards, rescue equipment, and loaner lifejackets. Notice whether the beach has a flag or LED warning system, with green, yellow, and red indicators. Green means swim but still stay aware. Yellow means use extra caution. Red means don’t go out. Does your beach have our universal warning signage yet? Scan the QR code with your smartphone to get the latest from the NWS.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624226687729-P7PDEDT9ENHVTEOYLT55/wavekaleidoscope1.jpg</image:loc>
      <image:title>Resources for Parents &amp; Educators - AVOID DROWNING Tip 3: Stay Dry When Waves Are High</image:title>
      <image:caption>This tip may seem obvious for most but for some, big waves are especially enticing. Waves on the Great Lakes can be chaotic, especially when dangerous currents collide with them, creating a washing machine effect. Waves on the ocean may be bigger, but there is more time in between them to escape. Great Lakes waves are relentless. 84% of current-related incidents occur when waves are as small as three feet high. When in doubt, don’t go out and if you do, wear a lifejacket or bring some other flotation device.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624219642867-CYGFVCK4J70SYFPYLMN2/15-405-Sturctural-Current-illustration-lr.jpg</image:loc>
      <image:title>Resources for Parents &amp; Educators - AVOID DROWNING Tip 4: Steer Clear of the Pier</image:title>
      <image:caption>Keep the kids away from piers, breakwalls/breakwaters, jetties, and other structures during high water and wave conditions. 45% of current-related drownings and rescues occur near structures. Many drownings occur when kids jump off or are swept off piers by wind and waves. There is often cement or rocks below and the colliding waves and currents create a washing machine effect that takes swimmers and would-be rescuers every year. Enjoy the view of the pretty lighthouse from shore.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624226763818-HX7J1AJ1I2ESH0Z1JZ12/evanstonlifeguard.jpeg</image:loc>
      <image:title>Resources for Parents &amp; Educators - AVOID DROWNING Tip 5: Swim Near a Watchful Adult</image:title>
      <image:caption>Lifeguards are real-life superheroes and the best investment a shoreline community or park can make to keep their residents and visitors safe around the water. Sadly, many shoreline community and park leaders choose to substitute lifeguards with “no lifeguard on duty signs” (that don’t save anyone), leaving children and adults far more vulnerable to drowning tragedies, and untrained would-be rescuers often head in to try and save someone, only to become victims themselves. Choose a beach with lifeguards and find out what hours they are on duty. If you can’t find one, it may be all up to you to watch the kids in the water, so please put that phone down and watch them like a hawk. Don’t assume someone else is watching your kids. Better yet – get in with them and keep them at arm’s length.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - ESCAPE DROWNING Tip 6: Don’t Fight the Current</image:title>
      <image:caption>Rip currents can form in waves as little as 2-3 feet and they are hard to spot from shore. Look for a break in the incoming waves where the water is rushing back out, but know that they could be there even if you can’t see them. Even an Olympic swimmer can’t fight the force of a dangerous current, so you and your kids certainly can’t. Respect the power. Break the grip of the rip by swimming to the side.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - ESCAPE DROWNING Tip 7: Yell For Help Early</image:title>
      <image:caption>The closer someone gets to drowning the harder it is for them to yell – they can only gasp for air – and drowning happens quickly. Even if you feel embarrassed or don’t believe anyone can hear you, Yell for Help Early and teach your kids to do the same.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - ESCAPE DROWNING Tip 8: Flip, Float &amp; Follow</image:title>
      <image:caption>Your kids know to Stop, Drop &amp; Roll if they are burning, so make sure they know to Flip, Float &amp; Follow if they are drowning. Tell them to Flip onto their back, not panic, and to fill their lungs with air so they are more buoyant as they Float to conserve energy (and Yell For Help Early), and then Follow the safest path back to shore – swim to the side if they can or keep floating.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - SAFELY SAVE OTHERS Tip 9: Save Yourself First</image:title>
      <image:caption>If someone is drowning, get help on the way and get flotation to them as soon as possible. Look for a life ring or other rescue equipment. If none is available, find anything that you or other beachgoers may have brought – a boogie board, kayak, soccer ball, cooler – or even a big piece of driftwood. Try to throw it to them first. If you decide to go in after them, bring the flotation with you and keep it between you and them. Just like on a plane where they instruct you to put your oxygen mask on first so you can help others with theirs, save yourself first by using flotation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625273403210-P7B9RMC4ZHB4JDOXUUJ5/skw+water+watcher.jpg</image:loc>
      <image:title>Resources for Parents &amp; Educators - SAFELY SAVE OTHERS Tip 10: Be A Water Watcher</image:title>
      <image:caption>Even at a beach with lifeguards, you still need to keep an eye on your kids – they aren’t babysitters. Lifeguards know that drowning doesn’t look like drowning. Hollywood shows it with lots of waving, splashing, and yelling yet in reality it is often swift, subtle, and silent. Look for a face tilted back and gasping for air at water level. Kids are safest within arm’s reach of parents. Touch supervision is best with little ones. Don’t take your eyes off the bigger ones. Look at your kid, not your phone. Download a Water Watcher Card from our friends at Safe Kids Worldwide here.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - BONUS TIPS Leave Inflatables at Home</image:title>
      <image:caption>Those giant inflatable swans, alligators, and unicorns are better for the pool (under close supervision). At the lake, offshore winds can blow them away in seconds. If no one is on it, don’t go after it – let it go. If someone is on it, yell to them to hold on and not let go, then call 9-1-1 and try to flag someone down on a vessel to rescue them as quickly as possible. Learn to Swim Last but certainly not least, everyone should learn how to swim and be proficient in various swim skills. Get your kids in lessons early. The local Y or Goldfish Swim School are good places to start. But as you now know from the tips above, knowing how to swim isn’t enough, especially in freshwater where you aren’t as buoyant as in the ocean. The big lakes don’t care if you’re two feet tall or seven feet tall. Remember our #1 Tip: buy a lifejacket, bring a lifejacket, and wear a lifejacket – kids and adults.</image:caption>
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      <image:title>Resources for Parents &amp; Educators - Are you a teacher or school administrator?</image:title>
      <image:caption>Looking for guest speakers for an assembly? Have you had one on drowning prevention lately? No matter where your school is located, your students and their families likely visit the water. We can help make them safer with one Zoom presentation from a water safety expert. Interested? Click here to contact us.</image:caption>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/beach-park-workers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624334299393-ZI31UDDOYDVVSU69E0LP/2021_0309_10425200%2812%29.jpg</image:loc>
      <image:title>Beach &amp; Park Workers - How Safe Is Your Beach, Really?</image:title>
      <image:caption>We know you have a lot on your plate and keeping your residents and visitors safe isn’t easy. We want to make it a little easier for you. Here are recommendations from our many experts – from all eight Great Lakes states and Ontario. You may have most, some, or none of them, so let’s get started on a plan to make your beach a little safer every year.</image:caption>
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      <image:title>Beach &amp; Park Workers - 1. Lifeguards</image:title>
      <image:caption>Lifeguards are the real-life superheroes. Drownings happen quickly, and by the time first responders can get there after someone calls 9-1-1, it’s often too late for a rescue. Untrained beachgoers try to act as lifeguards where there are none when someone is in trouble, and they often become drowning victims themselves. Ocean beaches have them. Great Lakes beaches can be even more dangerous for swimmers, so we need lifeguards, too. They are the best investment you can make for your residents and visitors. See more below.</image:caption>
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      <image:title>Beach &amp; Park Workers - 2. Life rings</image:title>
      <image:caption>Life rings with attached line, installed every 150-200 feet along your beach or pier, are at the core of our recommendations. Orange life rings are a well-known symbol of marine safety as well as a multi-use tool. A life ring can be tossed, dropped from a structure, or dragged out by a swimming rescuer. An attached line is a means to try again if the first toss is off target, or a way to pull a victim to safety.   If the funding, infrastructure, and political will are available, it is possible to have a life ring stand that automatically calls 9-1-1 and relays the location as soon as the ring is lifted from its cradle, aiding dispatchers. Recommended Life ring: Cal-June, Type IV Throw Ring Buoy, 35 lb. buoyancy, 24 in. diameter, orange with reflective tape, and grab handles (or equivalent)</image:caption>
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      <image:title>Beach &amp; Park Workers - 3. Loaner Lifejackets</image:title>
      <image:caption>Not everyone can afford a lifejacket or maybe they forgot theirs at home. They need not worry about keeping themselves or their kids safe if you have a loaner lifejacket station for them. Trust the honor system, but add, “Property of…” and buy extras just in case they forget. Youth Life Jacket: Kent, Nearshore Type II Buoyant Life Jacket for youth 50-90 lbs (or equivalent) Adult Life Jacket: Stearns, Crew Mate Type I Offshore Life Vest, 22 lbs. buoyancy rating will hold 2, possibly 3 adults, depending on weight (or equivalent)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624337422734-AE52Q2Y4ETY8BT0AP518/signs+w+Phastar.jpg</image:loc>
      <image:title>Beach &amp; Park Workers - 4. Beach Warning Signage</image:title>
      <image:caption>Whether someone is visiting your beach for the first time or is a lifelong resident, they may not know the potential dangers and how to avoid them. Our universal beach warning signs were piloted in all 43 Michigan coastal state parks. They are now updated for all Great Lakes shorelines in both English and Spanish, and include QR codes for instant access to warnings from the National Weather Service.</image:caption>
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      <image:title>Beach &amp; Park Workers - 5. Rescue Equipment Stations</image:title>
      <image:caption>Ideally, every beach and pier would have full rescue equipment stations, complete with warning signage, life rings, rescue tubes/boards, throw bags, loaner lifejackets, and flag/LED warning systems, brochure holders, 9-1-1 call boxes, and webcams. These stations can prevent a tragedy before it happens, and provide resources to help ensure safe rescues if needed. Think big. Make your beach the safest anywhere.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1625106827072-6UNXJMTXBTXWJSFHJE0K/jrss.jpg</image:loc>
      <image:title>Beach &amp; Park Workers - Are you a trainer or speaker?</image:title>
      <image:caption>Beach and park workers wear many hats, including trainer. Do you offer training for your residents and visitors? Do you have the latest expert content and best practices for your workshops? We can help. Whether it’s joining you in person or via Zoom to do a special session on water safety, or providing you with our educational materials to present them yourself, we can help. Interested in adding drowning prevention content to your training? We’re a click of this button away.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624233246652-8SS89ODJN9Q8AB0STDTM/IMG_20200717_140846.jpg</image:loc>
      <image:title>Beach &amp; Park Workers - Are you doing all you can to keep your residents and visitors safe?</image:title>
      <image:caption>If you have a sign like this one, you could be doing more. We understand you have limited budgets and have to make difficult decisions on how to allocate funding. We know some voices are louder than others and it isn’t always clear who is putting safety first. But… Are you listening to the lawyers instead of your own public safety experts? Are you believing the myths of liability? Are you saying there’s NO money for ANY of the safety features recommended above? Feel stuck? Let us help you get unstuck. Contact us for expert recommendations, and be a force for good.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee37db435affc21b29cecb6/1624232929026-SJLA6KDAHBN4WL2JAMI7/F%26F+Zoom.jpg</image:loc>
      <image:title>Beach &amp; Park Workers - We Are Here to Help</image:title>
      <image:caption>Ready to do more to make your beach safer, but aren’t sure where to start? The Great Lakes Water Safety Consortium is now offering consultation services to help community and park leaders discover and implement ways to make their beaches safer.  "After reading the Consortium's e-newsletter, The Wave, I contacted them to help in Sheboygan's efforts to continuously improve the safety of our beaches on Lake Michigan. They shared several best practices that we intend to adapt and use for our specific needs."  – Joe Kerlin, Superintendent of Parks and Forestry, City of Sheboygan, Wisconsin The initial consultation is free. If further in-depth sessions are needed, we will assemble a team of experts from our 1,000+ members, based on your unique situation, to help you develop a custom solution. Don't wait until a drowning tragedy happens at your beach. Proactively seek help from water safety experts to maximize the chances of a safer year for your many residents &amp; visitors.  Interested in a free initial consultation? Email us here.</image:caption>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/join-volunteer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:title>Join/Volunteer - Help Us Make the Great Lakes Safer</image:title>
      <image:caption>No one gets paid here. Our all-volunteer Board &amp; Leadership Team is here to support this mission and serve our members. Nearly all funds go directly to water safety initiatives such as: education &amp; training events print brochures &amp; posters beach warning signage &amp; systems social media &amp; digital ads awards &amp; recognition of heroes innovative pilots &amp; prototypes and more Your donation helps continue our lifesaving efforts.</image:caption>
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    <changefreq>daily</changefreq>
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    <lastmod>2022-02-24</lastmod>
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      <image:title>Virtual Donor Wall - Help Us Make the Great Lakes Safer</image:title>
      <image:caption>No one is here for fame or fortune. Our all-volunteer Board, Leadership Team, and growing membership is here solely to support our mission of helping people safely enjoy the Great Lakes and our ultimate, aspirational, North Star vision to end drowning. Nearly all funds go directly to water safety and drowning prevention initiatives, including: education &amp; training events print brochures &amp; posters warning signage &amp; systems social media &amp; digital ads awards &amp; recognition of heroes innovative pilots &amp; prototypes much more Your donation helps us continue our lifesaving efforts.</image:caption>
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      <image:title>Contests</image:title>
      <image:caption>Time to Enter the Great Lakes Middle School Water Safety Poster &amp; Video Contest 2026 Contest Theme: First Layer of Safety – Learn to SWIM! Create a poster, a short video (2 minutes max), or both to inspire middle schoolers to learn to swim and build lifelong water-safety skills. Winners receive a gift card, and selected entries may be featured in Great Lakes water-safety campaigns. At a glance: Who: All K-12 students in the Great Lakes region Create: Poster or video based on grade level (see info link below) Video limit: 2 minutes max Deadline: April 10, 2026 Questions? Contact Pam Ford at forpa@bronsonhg.org. How it works: Create your poster or video. Use the Contest Info / How to Enter document for the submission steps. Submit by April 10, 2026. Quick tips: Keep it Great Lakes–focused Use bright colors Keep words short and easy to read For parents and teachers: A signed release form is required for each participant and for anyone who appears in a video. Links: Contest Info/How to Enter Tips for Success Parent/Guardian Release Form</image:caption>
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      <image:title>Shop - Does your favorite beach need warning signs? We’ve got ‘em.</image:title>
      <image:caption>Our universal beach warning signs were piloted in all 43 Michigan coastal state parks, and are now updated for all eight Great Lakes states and Ontario. Featuring many types of dangerous currents and proper equipment usage, the 12” x 18” signs are made of high-quality, reflective, fade-resistant aluminum, and are easy to install. Now available in both English and Spanish, the new signs also feature a QR code for instant access to up-to-the-minute beach hazard warnings from the National Weather Service.</image:caption>
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      <image:caption>Ever wish you had some water safety info you could hand someone or place at the perfect location for people to pick up? Our brochures include crowdsourced, lifesaving, Top 10 Water Safety Tips plus a FREE poster. Michigan Sea Grant has them in their Bookstore and is happy to send you a FREE stack.</image:caption>
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    <lastmod>2023-03-20</lastmod>
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    <lastmod>2022-04-05</lastmod>
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    <lastmod>2022-04-18</lastmod>
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      <image:title>Shop - Member Sticker</image:title>
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    <loc>https://www.greatlakeswatersafety.org/shop/p/water-safety-placemats</loc>
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    <lastmod>2022-04-18</lastmod>
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      <image:title>Shop - Water Safety Placemats</image:title>
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  <url>
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    <lastmod>2022-08-18</lastmod>
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      <image:title>Shop - Beach Warning Sign S6</image:title>
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  <url>
    <loc>https://www.greatlakeswatersafety.org/shop/p/beach-warning-sign-s5</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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      <image:title>Shop - Beach Warning Sign S5</image:title>
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  <url>
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    <lastmod>2024-08-22</lastmod>
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      <image:title>Shop - Beach Warning Sign S4</image:title>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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  <url>
    <loc>https://www.greatlakeswatersafety.org/shop/p/sign-s2</loc>
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    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
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    <lastmod>2024-08-22</lastmod>
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  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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      <image:title>Shop - Beach Warning Sign E3</image:title>
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  </url>
  <url>
    <loc>https://www.greatlakeswatersafety.org/shop/p/poster-1-jnp3x-xdem3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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      <image:title>Shop - Beach Warning Sign E5</image:title>
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  <url>
    <loc>https://www.greatlakeswatersafety.org/shop/p/poster-1-jnp3x-yb82e</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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      <image:title>Shop - Beach Warning Sign E6</image:title>
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  <url>
    <loc>https://www.greatlakeswatersafety.org/shop/p/poster-1-jnp3x-7wcyj</loc>
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